About SeatGuru.com
Company Overview
In October 2001, frequent flyer Matthew Daimler launched SeatGuru.com with a single color-coded interactive airplane seating chart. Having experienced firsthand the vast differences between airline seats, he was determined to collect this useful information and share it with other travelers. Over ten million visitors later, SeatGuru has enjoyed incredible success and has expanded to include more than 700 airplane seatmaps from nearly 100 different airlines.
In 2007, SeatGuru was purchased by TripAdvisor.com. Sharing the common goal of finding the truth from real travelers, SeatGuru and TripAdvisor work together to bring you the most up-to-date information about travel.
Content & Community
At SeatGuru, we love travel, but we can't fly on every single plane. So we turn to you, our users, for the real truth on seat width, pitch, and comfort. Through the "Submit Comments" button on each aircraft page, thousands of reviews have been added to the SeatGuru database by flyers who know a great seat when they sit in one. The SeatGuru staff utilizes these comments to maintain the accuracy of our airplane seat information and updates the site with both user-submitted reviews and independent research.
Thank you—we smile every time we sit in a "green" seat.
Our Trophy Case
We've been honored with a variety of awards over the years. Listed below are a few of our favorites:
![]() Time 50 Best Websites 2010 |
![]() Forbes' Top 12 Travel Sites |
![]() Times Online's Top 100 Travel Websites |
![]() T+L's Top Travel Websites of 2008 |
Kiplinger 28 Best Travel Sites of 2009 |



